I am an International Business student from Germany, currently spending my semester abroad at Unitec – Institute of Technology in Auckland, New Zealand.

This blog is part of my Digital Marketing class and the task to promote myself as a brand.

With a particular interest for sweets and the wish to work as a Marketing  or Human Resources Manager in this industry one time, I dedicate this page to researching and blogging about sweets, challenges this industry is facing and the opportunities of social media marketing.

Today’s population is moving towards a healthy and conscious lifestyle, minimizing the consumption of sweets.  As a consequence the competition between businesses like Haribo, Ferrero or Lindt & Sprüngli in Germany is getting more intense. I will deliver new and refreshing ideas to the sweets industry and elaborate social media opportunities that will have a significant impact on their marketing strategies, enable them to gain a competitive advantage and promotes their brands successfully.


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